BELL SPORT & CLASSIC DATA COLLECTION, USE, AND PRIVACY POLICY
1. About this Privacy Policy
Bell Sport & Classic ("we", "us") is committed to protecting and respecting your privacy and personal data. This Privacy Policy explains how we use your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
For the purposes of data protection legislation, Bell Sport & Classic is the data controller. We are registered with the Information Commissioner's Office (ICO) under registration number ZA502043.
This policy applies to anyone who interacts with us, including customers and prospective customers who purchase our goods and services or communicate with us about them, whether online or in person.
We respect your right to control your personal data. We will be transparent about the data we collect and why we collect it. We do not and will not sell your data to third parties. The primary purpose for collecting your data is to process your purchase, deliver our services, and manage our relationship with you.
2. Contact Information
If you have any questions, comments, or requests regarding this Privacy Policy or wish to exercise your data protection rights, please contact us at: Data Protection Officer Bell Sport & Classic Hill View, Luton Road, Markyate, AL3 8QE, 01582 825750, or sales@bellsportandclassic.co.uk.
3. What Personal Information Do We Collect?
We will only collect information from you that is necessary for our processing activities. This is likely to include:
- Personal Identifiers: Name, postal address, date of birth, nationality.
- Contact Information: Email address, mobile and/or landline telephone numbers.
- Financial Information: Bank account details and employment information for finance applications.
- Vehicle and Transactional Information: Vehicle details (including registration and chassis numbers), purchase history, and service records.
- Identification: Photo ID such as a driving licence may be required for test drives or vehicle purchase.
4. Special Category Data
We do not typically collect special category data (e.g., health, racial or ethnic origin). In the rare and specific circumstances where it might be necessary (for example, to identify a vulnerable customer), we will obtain your explicit consent to process this information.
5. How and Why We Use Your Personal Information
We must have a proper and lawful reason—known as a "lawful basis"—to use your personal information. We rely on the following lawful bases:
- To Perform a Contract We process your personal information where it is necessary to enter into or perform a contract with you. This includes:
- Responding to your enquiries and processing the purchase of a vehicle, parts, or other goods.
- Processing orders for our servicing, repair, or restoration services.
- Arranging third-party services you have requested, such as finance or warranty agreements.
- Arranging the transportation and delivery of your vehicle.
- To Comply with a Legal Obligation We process your personal information to comply with our legal and regulatory obligations, such as:
- Producing invoices and maintaining records for HMRC purposes.
- Providing information to the DVLA to register vehicles.
- Verifying your identity to prevent fraud and money laundering.
- With Your Consent Where you have given your consent, we will use your personal information for:
- Contacting you with marketing information about our vehicles, services, and events via your preferred channels (e.g., email, telephone, post).
- Sharing your information with trusted partners, such as finance or warranty providers, but only where you have asked us to do so.
- You have the right to withdraw your consent at any time. • For Our Legitimate Interests
- A legitimate interest is when we have a business or commercial reason to use your information. In these cases, we will always balance our interests against your rights. We may process your information for the following legitimate interests:
- To provide you with reminders regarding your vehicle, such as when your MOT or service is due.
- To notify you about vehicle safety matters or manufacturer recalls.
- To manage our relationship with you, including for customer support, aftercare, and handling complaints.
- For the general administration of our business, including managing queries and sending service-related messages.
- To Protect Your Vital Interests We may use your personal information to contact you if there is an urgent safety or product recall notice that we need to communicate to you, where we reasonably believe it is necessary to prevent potential harm.
6. Who We Share Your Personal Data With
We do not sell your personal information. We only share it with trusted third parties where necessary to provide our services to you or to comply with the law. These may include:
- Finance Providers and Brokers: To arrange finance for your vehicle purchase at your request.
- Warranty and Insurance Administrators: To set up and manage warranties or insurance policies related to your vehicle.
- Government Agencies: Such as the DVLA for vehicle registration, and HMRC for accounting purposes.
- Data Processors: Third parties who provide essential business services for us, such as our accounting, marketing, software, and website providers. We have contracts in place to ensure they protect your data to UK GDPR standards.
7. Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected.
- Unless otherwise specified, and to comply with HMRC requirements, your personal data will be kept for a period of 7 years following our last interaction with you.
- Personal data processed under consent for marketing will be kept for as long as you consent to its processing. We will seek to refresh your consent at appropriate intervals.
8. Your Rights Regarding Your Personal Data
You have a number of rights under data protection law in regard to your personal data. These include:
- The right to be informed: about how we collect and use your data.
- The right of access: to request a copy of the personal data we hold about you.
- The right to rectification: to have inaccurate personal data corrected or completed.
- The right to erasure: to request that we delete your personal data, under certain conditions.
- The right to restrict processing: to limit how we use your personal data, under certain conditions.
- The right to data portability: to receive your personal data in a portable format.
- The right to object: to the processing of your data, particularly for marketing purposes or where we rely on legitimate interests.
If you wish to exercise any of these rights, please contact us in writing using the details in Section 2 of this policy.
You also have the right to lodge a complaint with the supervisory authority, the Information Commissioner's Office (ICO), about how we manage your data.
9. Changes to this Policy
We will regularly review this privacy notice and update it where necessary. This policy was last updated on 17 November 2025.